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A Beginner’s Guide to Writing Engaging Blog Descriptions


A research shows that blogs in the English language with engaging descriptions have a 5.8% higher Click-Through Rate (CTR) than others. So, having an attractive description doesn’t directly impact the blog’s ranking in SERPs, but it increases the CTR. And if you want to learn the art of writing an engaging blog description, this is the right place for you.

Here, we will teach you the art of writing a perfect English blog description with the help of five tips. But besides the tips, we will also share real-life examples to help you understand each tip better. So, without any further delay, let’s delve in.

What Is a Blog Description?

The term ‘blog description’ refers to a snippet that appears below a web page’s link in SERPs (Search Engine Results Pages). It aims to inform the visitors about the nature of the content inside a blog, website, etc.

Blog Description vs. Blog Post Description:

People often confuse blog descriptions with blog post descriptions. However, there’s a significant difference between them.

As we’ve already mentioned, a blog description is usually present in SERPs beneath the link to the main page. On the other hand, a blog post description is a description of one blog post that appears below the link of a blog post in SERPs.

Thus, if your blog has multiple blog posts, you will need different blog post descriptions for each blog post.

How to Write an Engaging Blog Description?

Here are five tips that will help you compose a perfect eye-catching description for your English website, blog, or personal brand:

Explain the Main Idea of Your Blog:

A blog description aims to guide the visitors about the nature of the blog’s content. This way, the visitors will know the kind of information they will get before opening a particular blog. Therefore, the first tip for writing a compelling blog description is to explain what your blog is all about.

The ideal length of a blog description is about 920 pixels on desktops and 680 pixels on smartphones, which is equivalent to 120-158 characters. Therefore, while explaining what your blog is all about, you should stay as concise as possible. 

But if you can’t, you can take assistance from an AI-based summarize tool. Such a tool focuses on the best lines and shortens the text’s length without modifying its context.

So, if you don’t use a summarize tool, you may miss some important information or you may change the context of your content.

Add Focus and Highly Relevant Keywords:

  • The purpose of writing an engaging blog description is to urge visitors to open your blog. But a blog description should also fulfill the requirements of search engines. Otherwise, you won’t be able to attract search visitors to your blog organically.

Thus, to fulfill the requirements of search engines, you should naturally sprinkle focus and highly relevant keywords in your blog’s description. Doing so will bring the following benefits:

  • Attract more search visitors
  • Help search engines understand what your blog is all about.

Showcase Your Authority Through Your Expertise:

Before writing a blog description, you can analyze the blog descriptions of your niche’s industry experts. Doing so will give you an idea about the kind of content you can include in your blog description. But a blog description also has to be unique. So, an ideal way to make the content of your blog description unique is to include your expertise.

Since expertise will be different for each individual, it is an ideal way to make your blog’s description unique. However, if you still want to check the uniqueness of your blog’s description content, you can give it a plagiarism check.

To perform a plagiarism check on your content, you can use a plagiarism checker. Several plagiarism checkers are available online that can find the copied text in your content. You can further delete or change that text to eliminate plagiarism from it. 


Include the USP of Your Blog:

Visitors are more likely to open a web page where they will get benefits. So, you can mention the benefits in your blog description as your blog’s Unique Selling Points (USP) to entice your audience. For instance, you can mention that your blog minimizes the communication gap and clears people’s confusion regarding different topics.

This technique is another ideal way to urge visitors to open your blog. But besides encouraging visitors, it will also help a blog description stand out from its counterparts.


Add Social Proofs or Endorsements:

Suppose you want to build a personal brand through a blog. In that case, mentioning social proof and endorsements in your blog’s description is the key because they help gain people’s trust. For instance, you can include that you have been helping X number of people through your services since 2015.

Thus, this technique is another ideal way to make your blog’s description stand out and gain people’s trust.


An engaging or eye-catching description paves the way to gaining more organic traffic for a blog, website, or online brand. That’s because it makes people feel that a particular web page has the perfect answer to their search query. However, writing an attractive description is not as easy as it sounds because you have to learn people’s psyches to make them click on your web page. And that’s where the above discussion will come in handy.

The above discussion will teach you the perfect way of writing an engaging description for any website, blog, or brand with the help of real-life examples. But besides the above-discussed tips, you should also naturally incorporate power and emotional words in your description. Doing so will increase the likelihood of getting a higher Click-Through Rate (CTR) for your blog, website, or brand.

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